I started my journey in advertising almost two decades ago, when ideas began with a pencil, layouts were built through craft, and every campaign demanded patience, detail and a strong understanding of visual storytelling.
Over the years, my role evolved from creating the work to leading it.
I have worked across advertising, campaigns, film, digital, social and brand experiences, leading art directors, designers, copywriters and content creators across everything from fast-paced daily briefs to large-scale campaigns and big ideas.
For me, creative direction has never been about one medium or one style. It is about understanding the problem, finding the idea and bringing the right people together to make it happen.
As time and technology changed, so did the way I create and lead.
AI became a major part of the creative world, and I chose to understand it from the inside. I began studying tools, testing models and exploring how AI could move beyond experimentation into real client work, across films, social content, static campaigns, visual development and big ideas.
That journey led me to build and develop an AI-driven creative department and lab from the ground up. From identifying the right tools and creating workflows to mentoring talent and integrating AI into fast-paced content production, the goal has always been simple: prepare creative teams for where the industry is going.
Today, I work between traditional creative craft and emerging technology.
I can still start with a pencil, a thought or a simple line.
The difference is that I now have more ways to bring an idea to life.
The tools evolve. The idea still leads.
Experience
Recent
KEKO: Head of Creative & AI
Jobs
KEKO: Head of Creative & AI
Horizon FCB: Senior Art Director
Saatchi & Saatchi: Senior Art Director
Leo Burnett: Senior Art Director
Publicis: Senior Art Director
Geometry: Art Director
Ogilvy & Memac: Art Director
Euro RSCG: Designer / Visualizer
Freelance/Contracts
VMLY&R: Senior Art Director
TBWA\RAAD: Art Director & Editor (Project Basis)
Clear Tag: Senior Art Director / Asst. Film Director
DDB: Senior Art Director
McCann Health: Senior Art Director
Impact BBDO: Art Director
BPG Orange: Senior Art Director
Blink: Creative Art Director
Be-Change: Art Director
RBBI: Art Director & Video Editor
Blue Ribbon: Art Director
Recent Projects
Emaar Entertainment - Creative for all 14 attractions
Dubai Opera - Creative for all medium
Emaar New Year Video 2025
Skills
Creative Direction: Transforming ideas into impactful visual narratives.
Brand Development: Building identities that resonate and endure.
Visual Storytelling: Crafting stories that captivate and inspire.
Team Leadership: Empowering teams to achieve greatness.
Campaign Management: Managing multi-faceted campaigns with precision.
Adobe Creative Suite: Mastering tools to bring ideas to life.
Project Management: Keeping projects on track and on budget.
Awards & Honors
Fedrigoni: Published - Design of 17
Dubai Lynx: Shortlist for Wait'o'grapher - Hilton
Coca-Cola 1 Million Can: Winner - Women's Day
Herald Magazine: Published - Artist of the Month
Dubai Lynx: Saks Fifth Avenue - Bronze
Education Diplomas
Diploma: Film Making
Diploma: Advertising Art Direction Design Techniques and Planning.
Diploma: Masterclass in Photography
Diploma: Time-Lapse Photography
Diploma: Light Technique for Videography & Photography
Diploma: Fashion Retouching
Diploma: Commercial Designing
Diploma: E-Commerce
Personal Details
Nationality: Pakistan
Residence Country: Dubai, United Arab Emirates
Residence Country: Dubai, United Arab Emirates
Contact
rehansbook@gmail.com
Direct and WhatsApp: 00971506530039
Direct and WhatsApp: 00971506530039
Thank you!