Rationale
In a digital-first era where audiences crave emotional connection and visual spectacle, “Tales of Lost Lobby” well crafted AI-generated animated short that delivers both.
Designed for modern content platforms, ranging from social media to immersive screens at aquariums and theme parks, this film blends heartwarming storytelling with hyper-real visuals to capture the imagination of both children and adults.
It demonstrates the untapped power of AI in creating cinematic, character-led stories that can become evergreen assets for brands in the family entertainment and edutainment space.
This short film and campaign were crafted as a prototype for aquariums, marine parks, and entertainment brands showing how character-driven, emotionally rich stories can drive engagement across digital, social, and on-site activations.
Concept
LOBBY is not just a lobster. He’s a symbol of curiosity, courage, and belonging.
The concept revolves around an unlikely hero, a small red lobster separated from his reef, who embarks on a sweeping journey through vast oceans and unknown territories in search of home.
The film is told entirely from the ocean floor up, creating an immersive and emotionally resonant world where marine creatures aren't just background, they’re fully realized characters with personality, voice, and purpose.
Each moment of the film is crafted with ultra-realistic detail, from flowing currents and bioluminescent coral to expressive underwater facial animations, leveraging AI tools.
Story
One morning, deep beneath the surface of a glowing reef, a young lobster named Lobby wakes up… lost. Swept away by a rogue current during the night, he finds himself in a vast and unfamiliar part of the ocean, miles from home.
Confused but determined, Lobby begins his journey, encountering strange sea creatures, evading dangers, and learning the rhythms of the open water. Along the way, he meets a playful penguin, a clever otter, a wise turtle, and a glowing stingray who all teach him new ways to navigate the ocean and himself.
As Lobby grows braver with each scene, he not only finds his way, he finds a new family beneath the waves.
In the end, LOBBY isn't just about a lost lobster. It's about finding your purpose in unfamiliar places, and the beauty of unlikely friendships formed in the currents of chaos.
