London Dairy Sorbet
Digital & Social Campaign 2019-2020
London Dairy, the #1 premium ice cream brand, aims to present its premium quality through a new content strategy and a modern look and feel, reaching its customers from all ages on social media, on several. This campaign targeting specifically SORBET flavors, to create a campaign which is appealing, fresh and deliver the message of Sorbet visually.

Position London Dairy as the #1 premium ice cream brand in the GCC
Raise awareness on London Dairy’s USPs
Engage with audience from different generations on several platforms
Idea & Execution:
Mixture of ice cream scoop with the real life fruits/flavors used in the scoop, to give a master piece for each flavor, such as Mango flavor will be half real mango and half ice cream scoop, both created in a way that it looks like one scoop.
Visual: Joyful colors and diversity of flavors. Mixture of natural ingredients with Sorbet
Tone: Personalized, friendly and fun.

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