Brief:
A new music institute is opening in the heart of Downtown Dubai, offering classes for all ages in Arabic musical instruments. The institute aims to be a cultural hub, preserving and promoting the rich heritage of Arabic music while making it accessible to everyone. The objective is to create a strong visual identity and impactful launch campaign that positions the institute as the go-to place for learning traditional Arabic instruments in a modern, vibrant setting.
A new music institute is opening in the heart of Downtown Dubai, offering classes for all ages in Arabic musical instruments. The institute aims to be a cultural hub, preserving and promoting the rich heritage of Arabic music while making it accessible to everyone. The objective is to create a strong visual identity and impactful launch campaign that positions the institute as the go-to place for learning traditional Arabic instruments in a modern, vibrant setting.
Objective:
To announce the opening of the music institute and establish its identity as a premier destination for Arabic music education. The campaign should highlight the institute's focus on teaching a wide range of traditional Arabic instruments to people of all ages, fostering a connection between cultural heritage and modern musical exploration.
To announce the opening of the music institute and establish its identity as a premier destination for Arabic music education. The campaign should highlight the institute's focus on teaching a wide range of traditional Arabic instruments to people of all ages, fostering a connection between cultural heritage and modern musical exploration.
Solution:
The campaign will develop a unique visual identity that places Arabic musical instruments at the forefront, turning them into the heroes of the narrative. Each instrument will be showcased under the spotlight, emphasizing its cultural significance and musical beauty. The visual approach will use striking imagery, dramatic lighting, and detailed close-ups of the instruments to convey their craftsmanship and elegance. The campaign will leverage this identity across various platforms—outdoor advertisements, social media, and event materials—highlighting the institute's comprehensive offering of Arabic music education.
The campaign will develop a unique visual identity that places Arabic musical instruments at the forefront, turning them into the heroes of the narrative. Each instrument will be showcased under the spotlight, emphasizing its cultural significance and musical beauty. The visual approach will use striking imagery, dramatic lighting, and detailed close-ups of the instruments to convey their craftsmanship and elegance. The campaign will leverage this identity across various platforms—outdoor advertisements, social media, and event materials—highlighting the institute's comprehensive offering of Arabic music education.
Client: Emaar Entertainment
Campaign: Launch of AMI
Agency: KEKO FZ
Mediums: Event Activation, OOH, Print, Social & Digital
ECD: Alberto Radar
Role:Creative Lead
Account Manager: Mohammad Rafiq
CS: Ratan
Campaign: Launch of AMI
Agency: KEKO FZ
Mediums: Event Activation, OOH, Print, Social & Digital
ECD: Alberto Radar
Role:Creative Lead
Account Manager: Mohammad Rafiq
CS: Ratan
