Brief:
For Ramadan 2023, Porsche aims to create a campaign that celebrates the spirit of this precious month while maintaining its brand values of quality, elegance, and premium craftsmanship. The goal is to blend Islamic art and culture with Porsche’s design ethos, making it a tribute to Ramadan's significance and a reflection of the luxury and sophistication associated with Porsche.
For Ramadan 2023, Porsche aims to create a campaign that celebrates the spirit of this precious month while maintaining its brand values of quality, elegance, and premium craftsmanship. The goal is to blend Islamic art and culture with Porsche’s design ethos, making it a tribute to Ramadan's significance and a reflection of the luxury and sophistication associated with Porsche.
Objective:
To design a visually captivating campaign that integrates sacred Islamic patterns, representing the cultural richness and spiritual significance of Ramadan. The artistic elements should resonate with the premium quality and craftsmanship of Porsche, appealing to a high-end audience in the Middle East.
To design a visually captivating campaign that integrates sacred Islamic patterns, representing the cultural richness and spiritual significance of Ramadan. The artistic elements should resonate with the premium quality and craftsmanship of Porsche, appealing to a high-end audience in the Middle East.
Solution:
The campaign will collaborate with a renowned UK-based artist who specializes in sacred Islamic patterns. The artist will create intricate designs on canvas that embody the beauty and depth of Ramadan. The artwork will then be animated, incorporating storytelling that highlights the patterns’ harmony with the edge and curves of Porsche cars. This dynamic presentation will not only pay homage to the sacred month but also showcase Porsche’s commitment to luxury and artistic expression. The animation will feature seamless transitions, illuminating how the precision in the artwork parallels the engineering excellence of Porsche vehicles.
The campaign will collaborate with a renowned UK-based artist who specializes in sacred Islamic patterns. The artist will create intricate designs on canvas that embody the beauty and depth of Ramadan. The artwork will then be animated, incorporating storytelling that highlights the patterns’ harmony with the edge and curves of Porsche cars. This dynamic presentation will not only pay homage to the sacred month but also showcase Porsche’s commitment to luxury and artistic expression. The animation will feature seamless transitions, illuminating how the precision in the artwork parallels the engineering excellence of Porsche vehicles.
Client: Porsche
Campaign: Ramadan 2023
Agency: KEKO FZ
Mediums: Event Activation, OOH, Print, Social & Digital
ECD: Alberto Radar
Role: Senior Art Director
Account Director: Viktor Hafeez
Senior Motion Artist: Mohammad Hussein AKA Treka
Campaign: Ramadan 2023
Agency: KEKO FZ
Mediums: Event Activation, OOH, Print, Social & Digital
ECD: Alberto Radar
Role: Senior Art Director
Account Director: Viktor Hafeez
Senior Motion Artist: Mohammad Hussein AKA Treka
