Coke Can Competition

Rational: The Idea represents females from all regions, all race, all ages. No matter which ever profession they are in, no matter whatever their living goals set for, Coke Light represents all of them, with one feel and one goal. To be the best in what they are and what they do. silhouette used is to represent female confidence and strengths hidden in the woman's fragile body. and the prominent flow of the hairs is the crown of femininity. Designer: Rehan Ahmad Competition: Coke Light Can

BRIEF:

Coca-Cola light is running a big Campaign around inspiring confidence between women and enabling them to trust in themselves, pursue their dreams and follow their passion.

The Campaign expression is #livewithconfidence.

The competition is open to all the residents of KSA, Kuwait and UAE.

Rational

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