Brief
The task was to create an informative video for Dubai Downtown New Year Fireworks 2025, aimed at educating attendees on how to reach the event and providing all necessary information for a smooth experience.
Rationale
With thousands of visitors gathering at Burj Khalifa, clear communication is crucial to avoid confusion and ensure smooth crowd management. Unlike scattered and unofficial sources, this fully 3D-animated format ensures verified information reaches attendees effectively.
We developed custom 3D characters representing different areas of expertise and built a detailed 3D map of Dubai Downtown—all within a tight 2-month timeframe. The video was produced in both English and Arabic, complete with professional voiceovers, making it widely accessible.
Solution
The video follows a structured narrative to keep viewers engaged while delivering vital information. It begins with a high-energy opening, showcasing breathtaking real footage of last year’s fireworks to set the festive tone. Introducing NY Squad, leading by Mr. Ahmad, representing Emaar, then welcomes viewers and presents the index of the film, outlining key topics.
From this point, the video transitions into a full 3D experience, ensuring clarity and uniqueness. Each chapter, led by different expert characters, covers essential details such as how to reach Downtown Dubai via metro, roads, and walking routes, road closures and traffic management, entry points and security procedures for general visitors, hotel guests, and VIPs, along with essential do’s and don’ts to ensure a safe and smooth experience.
Finally, Mr. Ahmad wraps up with key takeaways, urging viewers to plan ahead and follow official guidelines for a seamless celebration.
