Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content of how to use videos, with support of motion graphics and voice overs.
Project
HOW to videos: create a small clips from the existing video and create short formats of them to easy and quick for anyone to see and understand.
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/60588115-2071-464b-ab6a-ba2012e33a56_rw_1920.jpg?h=37f10edde01bd5dff76aacc27df04f53)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/12f3a4c1-209e-466d-9117-f64ae44f93f8_rw_3840.jpg?h=229a32a75fb366d599e8d483bf703b83)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/5edf2797-cbe9-4a64-82aa-f228134a1959_rw_1920.jpg?h=c75540efa4d610ac0c60d4583c8cda4b)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/65746ee5-1c63-4bbc-bb60-558c590dc990_rw_3840.jpg?h=7b12c3c2dce231a8546883d68a6c429d)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/96bd6717-7251-4332-b1ce-c2c88c058a48_rw_1920.jpg?h=f9baa8924510a39363f23ab41482f0bb)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/741fe591-0727-4ca0-b30e-948dbd36a70f_rw_3840.jpg?h=c9ab2e115103f16d345e042e62e7bcd1)