Majid Al Futtaim has 24 shopping malls, 13 hotels, 240 hypermarkets, 318 cinemas and millions of customers. They wanted to launch a rewards app that unites them all. We had to convince 180 nationalities living in the UAE to download the app. To introduce the new loyalty program 'Share', we created a branded content of how to use videos, with support of motion graphics and voice overs.
HOW to videos: create a small clips from the existing video and create short formats of them to easy and quick for anyone to see and understand.

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