IOP - Porsche - 2023

The IOP Porsche Event is an exclusive showcase aimed at highlighting the premium quality, innovative technology, and fashionable design of Porsche vehicles. Our objective is to create a compelling and cohesive campaign that generates buzz before, during, and after the event. This campaign will feature strong key visuals (KVs) and an engaging social media strategy to ensure a powerful presence across all platforms. Campaign Objectives Pre-Event Buzz: Build anticipation and excitement leading up to the event. Event Engagement: Enhance attendee experience and maximize real-time engagement. Post-Event Momentum: Sustain interest and extend the event's impact through continued engagement.

Client: Porsche
Campaign: IOP Event 2023
Agency: KEKO FZ
Mediums: Event Activation, OOH, Print, Social & Digital
ECD: Alberto Radar
Role: Senior Art Director
Senior Motion Artist: Mohammad Hussein AKA Treka
CS: Viktor Hafeez

Key Visuals

Animated Key Visuals

Digital

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