Brief: How to introduce Coca-Cola in Novo cinemas,
as a start it should give them the real feel and vibes of Coca-Cola.
as a start it should give them the real feel and vibes of Coca-Cola.
Idea: Lets bring the ORIGINAL Coca-Cola the iconic feel back. Taking support of existing Taste the feelings campaign visual language and impactful photography style, we kept it as original and bring a twist of past by introducing neon advertising signs and iconic Coca-Cola bottle.
We introduce the old signage but with modern feel of LED tubes, following the same old rules but with new trends and make it more impactful.
The campaign was a huge success and than it was expanded not only in all popular cinemas in U.A.E, but it run in QATAR & BAHRAIN.h
