Brief: How to introduce Coca-Cola in Novo cinemas,
as a start it should give them the real feel and vibes of Coca-Cola.
as a start it should give them the real feel and vibes of Coca-Cola.
Idea: Lets bring the ORIGINAL Coca-Cola the iconic feel back. Taking support of existing Taste the feelings campaign visual language and impactful photography style, we kept it as original and bring a twist of past by introducing neon advertising signs and iconic Coca-Cola bottle.
We introduce the old signage but with modern feel of LED tubes, following the same old rules but with new trends and make it more impactful.
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/28fc4bcf-935b-461b-a1ae-2235c1314476_rw_1920.jpg?h=916598bfffca596b8853aa34264d573f)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/9aef9212-b84c-4782-9e66-c4fa53b3c179_rw_3840.jpg?h=b9295eebf969c126f005b308c50b643a)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/c3c91fc3-7e69-4a91-b571-094e6b87c262_rw_1920.jpg?h=c6ad505db8daea8aaf1d98471794abc2)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/9a90d53f-ba70-44f5-bc8b-36baaf62fd86_rw_3840.jpg?h=f57b34961153be9a703ea182936ec189)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/dc44e40f-e4e2-4093-96e5-e161ffe6d239_rw_3840.jpg?h=515cc886118a7c7331b435204c2ad574)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/8cf6eb47-2186-4edf-9737-19315217f4a3_rw_3840.jpg?h=18174f6d73ffe1e3ec256c29db2c0e96)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/33842ff5-186a-4e2f-8694-6229d34bfab6_rw_3840.jpg?h=e5fdcd19e749d7923ad233d2db2be533)
The campaign was a huge success and than it was expanded not only in all popular cinemas in U.A.E, but it run in QATAR & BAHRAIN.h
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/a8502e56-9d81-4c50-a7fe-0cf6912dfc16_rw_3840.jpg?h=f0fc818c8342f40b91d83977f16eafc3)
![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/9415a3fb-ddee-4392-8ba5-e8db46744c6a_rw_3840.jpg?h=139ff4a8e1683722bdf2ef1171446db0)
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![](https://cdn.myportfolio.com/6da789a5f8a76948c85613a110ed2cdf/1789607e-51a0-4224-a6b2-53c8e18f564d_rw_3840.jpg?h=dbf17d3137eb0c7ea293e37192931a9b)
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