Objective
Dubai Aquarium & Underwater Zoo offers more than its iconic tunnel. This campaign showcases these hidden experiences, encouraging visitors to discover unique animal encounters and diverse species across different ecological zones - inspiring them to explore beyond the familiar.
Insight
People instinctively associate the ocean with shades of blue, limiting their perception of marine life. But beneath the surface lies a hidden world flourishing with colour. Here, we invite visitors to explore a dynamic, multi-coloured universe where every marine animal and habitat tells a vivid story.
Rationale
This video takes viewers on a journey through the Dubai Aquarium & Underwater Zoo, starting from the entrance and moving through the rainforest to the final destination. This reveals each environment and its own unique colors and life.
