Brief:
As football is one of the most important game in Saudi Arabia, Sun and Sand Sports launching a merchandise partnering with Al Hilal by launching their Al Hilal Kit. To promote the Al Hilal Kit we need to come up with a complete OOH and Digital focusing Al Hilal Club Kit, Sun and Sports by keeping a key component is women and families can go and watch the game and kit is not only for guys but for EVERYONE.
